Postwave — Brand Assets
=======================

These files are provided so you can refer to Postwave correctly in articles,
integrations, partner pages and presentations. The full brand guidelines live at
https://postwave.studio/branding

Contents
--------
postwave-wordmark.svg / .png             Full-colour wordmark, for light backgrounds
postwave-wordmark-inverted.svg / .png    Full-colour wordmark, for dark backgrounds
postwave-wordmark-mono-dark.svg / .png   Single-colour wordmark (#101828)
postwave-wordmark-mono-light.svg / .png  Single-colour wordmark (#FFFFFF)
postwave-icon.svg / .png                 Full-colour icon, for square/tight placements
postwave-icon-mono-dark.svg / .png       Single-colour icon (#101828)
postwave-icon-mono-light.svg / .png      Single-colour icon (#FFFFFF)

PNG exports are 2400 px wide (wordmark) and 1024 px wide (icon), with a
transparent background. Prefer the SVG wherever the medium allows it.

Colours
-------
Primary            #003486   rgb(0, 52, 134)      cmyk(100, 61, 0, 47)
Primary Hover      #1052A6   rgb(16, 82, 166)     cmyk(90, 51, 0, 35)
Primary Light      #65A5FF   rgb(101, 165, 255)   cmyk(60, 35, 0, 0)
Primary Dark       #001467   rgb(0, 20, 103)      cmyk(100, 81, 0, 60)
Secondary          #2EBF91   rgb(46, 191, 145)    cmyk(76, 0, 24, 25)
Secondary Light    #51D9AA   rgb(81, 217, 170)    cmyk(63, 0, 22, 15)
Secondary Dark     #004E29   rgb(0, 78, 41)       cmyk(100, 0, 47, 69)
Ink                #101828   rgb(16, 24, 40)      cmyk(60, 40, 0, 84)
Paper              #FFFFFF   rgb(255, 255, 255)   cmyk(0, 0, 0, 0)

Signal gradient (the wave in the mark): #019EE7 -> #13DCE5, 90 degrees.

Typography
----------
Wordmark    Poppins SemiBold (outlined in the files — no font needed)
Interface   System sans-serif stack (ui-sans-serif, system-ui, "Segoe UI",
            Roboto, "Helvetica Neue", Arial, sans-serif)

Rules
-----
Do    keep clear space of at least half the icon height on all sides
Do    keep the wordmark at 120 px / 25 mm minimum width, the icon at 24 px / 8 mm
Do    pick the variant with the strongest contrast against your background
Don't recolour, rotate, stretch, outline or add effects to the artwork
Don't rebuild the lockup, change its spacing, or set "Postwave" in another face
Don't place the artwork on busy imagery or on a colour it cannot hold up against
Don't imply a partnership, endorsement or affiliation that does not exist

Questions about usage: info@postwave.studio

© Scrayos UG (haftungsbeschränkt). The Postwave name, wordmark and icon remain
the property of Scrayos UG (haftungsbeschränkt). You may use them to refer to
Postwave; you may not use them as your own mark.
